pinterest traffic

How to Get Tons of Traffic from Pinterest to Your Website

Pinterest is one of the top social media platforms, with over 400 million monthly active users. It’s a visual discovery engine where people go to get inspiration, find recipes, design ideas, and more.

For bloggers and online businesses, Pinterest represents a huge opportunity to drive referral traffic back to your site. While other social platforms like Facebook and Instagram are moving towards algorithm-based feeds, Pinterest remains one of the last organic platforms. This means your pins still have a good chance of being seen by real people who are actively searching for ideas and inspiration.

In this comprehensive guide, you’ll learn actionable tips to dramatically grow your Pinterest traffic, from optimizing your profile and pins to driving engagement and conversions. Let’s get started!

Optimize Your Pinterest Profile

The first step is making sure your Pinterest profile is filled out and optimized to attract your ideal audience.

Profile Picture

Your profile photo is prime real estate and makes your first impression on other Pinterest users. Use an image related to your brand or niche. Make sure it’s high-quality and eye-catching.

Bio

Write an informative, keyword-rich bio highlighting who you are, what you do, and what users can expect from your account. Include relevant keywords that you want to rank for.

Linked Website

Link to your website to drive traffic. You can only include one link, so choose your most important page – this is often your home page, blog, or popular content.

Boards

Create boards around topics related to your niche. For example, if you have a DIY blog you could make boards for Home Decor, Crafts, Holiday Projects, etc. Use keywords in your board titles.

Profile Link

Customize your profile link if available to make it easy to remember and include keywords, like pinterest.com/yourbrandname.

Make Great Pins

Creating eye-catching, effective pins is key. Follow these best practices for Pinterest pin success:

Vertical orientation – Pins display taller vs. wider.

Include your brand – Watermark your images or use your product.

Text overlay – Add text with tips, stats, or quotes.

Focus on lifestyle – Show people using or enjoying your product/service.

Bright, bold colors – Vibrant images attract more attention.

HIGH QUALITY – Use crisp, professional images at least 1000px wide.

Tell a story – Show before/after, step-by-step, etc.

Minimal text – Let the image tell the story.

Vary image types – Mix photos, illustrations, infographics, and video.

Drive clicks – Give people a reason to click through to your site.

Optimize for search – Include 5-10 strong keywords in your pin description.

Link to quality content – Don’t use pins as dead ends.

Create Themed Boards

Organize your pins into boards around specific subjects, just like a magazine. Curated boards help you rank for related keywords and allow Pinterest users to easily find your content focused on their interests.

Here are 5 tips for creating themed boards that attract your target audience:

  1. Use keyword-driven board titles – Include the primary keyword for that particular topic.
  2. Find the right cover image – Choose a highly clickable, visually stunning image to represent the board.
  3. Pin only very relevant content – Don’t dilute your boards with filler pins.
  4. Keep boards focused – Boards with a narrow focus perform best. You can make multiple boards on subtopics.
  5. Make boards visually consistent – Maintain the same look and feel with similar color schemes and styles.

Strategically Promote Your Pins

Don’t just pin and pray. Be strategic about when and where you share your content to get it in front of the right people.

Share new pins frequently – At least 3-5x per day to stay at the top of feeds.

Pin during peak times – Afternoons and evenings get more engagement, especially Sundays.

Target popular group boards – Join related niche group boards to access millions of followers.

Promote at launch – Run Pinterest ads or enlist influencers to give new pins a boost.

Share pins on other networks – Cross-promote your best content on all your social profiles.

Send email blasts – Notify your subscriber list when you pin new content.

Use hashtags – Add 1-2 relevant hashtags to help people find your pins organically.

Repin and react – Engage with others’ content and they will likely reciprocate.

Analyze and Improve Your Performance

Check your Pinterest analytics regularly to see which types of pins, boards, and posting times perform best. Identify any areas lagging and make adjustments to maximize your reach and engagement.

Most clicked pins – Make more of that popular content.

Highest traffic referrals – Find your top boards and promote them more.

Best posting times – Focus your efforts during peak windows.

Top search terms – Optimize for keywords people are using to find you.

Audience demographics – Create content tailored to who is following you.

Conversion rates – Improve pins that are driving the most site clicks.

follower growth – Engage more to boost your follower count.

Enable Rich Pins

Rich Pins adds extra imagery and data to your regular Pinterest posts, which can increase the click-through rate by up to 88%. To use them, you’ll need to verify your website with Pinterest and add supporting metadata. There are Rich Pin formats for products, recipes, articles, videos, and more.

Product Pins – Feature image, price, reviews, etc.

Recipe Pins – Photos, ingredients, cook time, etc.

Article Pins – Headline, author, publish date, etc.

Video Pins – Thumbnail, description, run time, etc.

Implement Tracking for Conversions

To know which of your efforts are paying off, you need to track Pinterest’s impact on your website traffic and conversions. Use UTM parameters or a URL shortener to tag links back to your content. Integrate Pinterest with Google Analytics to see performance data directly. With conversion tracking enabled, you can see exactly how many leads, signups, downloads, purchases and more are coming from your Pinterest efforts.

Most Important Pinterest Metrics to Track:

  • Traffic volume – Number of users driven to your site
  • Bounce rate – Percentage leaving without deeper browsing
  • Pages per session – How many pages each visitor views
  • Conversion rate – Percentage of visitors completing a goal
  • Conversions by content – Which pins and boards drive the most
  • ROI – Sales revenue driven compared to ad spend

Promote Your Pinterest Profile

Don’t keep your fabulous Pinterest presence a secret! Get the word out across channels to gain more visibility and followers.

Link to Pinterest from your website and emails using branded graphics. Mention your Pinterest account regularly on other social networks. Show off your best content and pins on Instagram. Collaborate with influencers in your niche by pinning their content or teaming up on joint boards. Run promotions offering an incentive for following your Pinterest profile.

The more people that find and follow you on Pinterest, the higher the potential reach for your pins to go viral!

Implementing these proven tactics can significantly boost your Pinterest traffic, leads, and sales. By optimizing your profile, crafting high-quality pins and boards, analyzing performance data, enabling Rich Pins, promoting your presence, and tracking conversions, you’ll be well on your way to Pinterest marketing success.

Also, remember, organic reach is available to brands that provide true value to pinners. Focus on delivering the inspiration, education, recipes, or whatever it is your audience is looking for. Meet their needs and the traffic will come rolling in!

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