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Get more organic traffic to your Shopify e-commerce Site

Getting more organic traffic to your Shopify e-commerce site is crucial for growing your business. Organic traffic refers to visits you get from unpaid search engine results and other channels like social media. Unlike paid traffic from ads, organic traffic is free and more likely to convert into sales since it indicates people are actively searching for your products or content.

According to Statista, e-commerce sales are continuing to grow rapidly, expected to reach $6.3 trillion globally by 2024. As the e-commerce industry expands, competition for organic traffic is fiercer than ever. Fortunately, there are proven strategies Shopify merchants can use to improve their search engine rankings and earn more organic visits.

Use SEO Best Practices

The foundation of any good organic traffic strategy is search engine optimization (SEO). You want your Shopify site to be as optimized as possible so search engines like Google consistently rank you near the top for relevant keyword searches.

Optimize for Technical SEO

Technical SEO ensures your site runs efficiently and is easily crawlable for search engine bots. Here are some key technical optimizations to implement:

  • Fast load times: Site speed greatly impacts rankings, so optimize images and enable caching plugins like Shopify Booster. Pages should load in under 2 seconds.
  • Mobile responsiveness: With Google prioritizing mobile-friendly sites, use a responsive Shopify theme and check site performance on all devices.
  • SSL certificate: Switch to HTTPS URLs and install an SSL certificate for security and SEO. Shopify handles this automatically.
  • Quality backlinks: Build backlinks from reputable external sites to help search ranking. But avoid low-quality link networks.
  • Sitemaps: Generate XML sitemaps and submit them to search engines so they can easily crawl your site.
  • Page optimization: Use descriptive page titles, meta descriptions, headings, and image alt text so search engines understand your content.

Focus on Keyword Optimization

Optimizing your pages for relevant keyword terms users are searching for is crucial. To identify the best keywords:

  • Use Google Keyword Planner and trends tools to find popular and low-competition keywords.
  • Study your analytics to see existing site search terms and conversions.
  • Research competitors using tools like SEMrush to find keywords they rank for.
  • Include primary keywords in page titles and headings. Use related long-tail keywords in content, URLs, alt text, etc.
  • Create dedicated product categories and landing pages around high-value keywords.

Produce Optimized Content

Unique, high-quality content is one of the best ways to improve organic traffic. Make sure content aligns with buyer interests and keywords.

Blog Regularly

Blogging is essential for SEO success. Aim to publish long-form blog posts (2,000+ words) weekly or several short posts daily. Blog content ideas:

  • Detailed product features, comparisons, and reviews
  • Trending industry news and insights
  • Answers to frequently asked customer questions
  • Step-by-step tutorials for using your products
  • Case studies and success stories

Videos and Podcasts

Multimedia content like YouTube videos and podcasts can also pop up in organic search results. Create a channel and embed videos into blog posts.

Guest Posts

Reaching out to other blogs and websites in your industry to contribute guest posts is a great way to gain backlinks and organic traffic. Make sure guest posts provide value for their audience.

Optimize for Local SEO

If you have a brick-and-mortar shop, focus your SEO efforts on ranking for local searches like “online shopping [city]” and “[product] store near me.”

Update Content Regularly

Search algorithms favor websites that regularly add fresh content. Audit old blog posts and pages to update outdated info, broken links, etc.

Promote Your Content

Creating amazing content isn’t enough – you have to promote it so people find and share it.

Email Newsletters

Send new blog posts and content updates directly to subscribers via email. Offer an incentive like a discount code to encourage signups.

Social Media

Leverage your existing social media followers on platforms like Facebook and Instagram. Share content regularly and utilize hashtags.

Pinterest

Pinterest is highly effective for promoting product content. Create eye-catching product pins and build your follower base.

Influencer Marketing

Partner with relevant bloggers, YouTubers, and social influencers in your niche to expand your reach.

Quora and Reddit

Answer relevant questions on Quora and post content in inappropriate Reddit subgroups to connect with target audiences.

Optimize On-Page Content

In addition to off-page promotion, make on-page content as engaging and shareable as possible:

  • Catchy headlines and intros hook readers
  • Visuals like infographics, photos, and videos increase social engagement
  • Clear calls-to-action and links encourage clicks and shares
  • Compelling conclusions lead readers to more content

Leverage Shopify Features

Take advantage of built-in Shopify tools and apps to maximize organic traffic.

Shopify Blogs

Natively create blog posts to drive search traffic. Use SEO plugins like Shopify SEO to optimize.

Shopify Pages

Add high-converting Shopify pages beyond your homepage and core product/collection pages. Like About Us, Contact, Shipping Policy, etc. Optimizing these ancillary pages often gets overlooked but improves organic reach.

Shopify Apps and Add-Ons

Here are some of the top-rated SEO-focused Shopify apps on the Shopify App Store:

  • SEO Image Optimizer: Compress images for faster load times.
  • SEO Manager: Customize metadata and leverage AI for recommendations.
  • Fleetly SEO Optimizer: Auto-generate alt text and titles. Crawls for errors.
  • Ryviu SEO Tool: Check technical SEO, customize meta descriptions, and more.
  • SEO Booster – Page Speed Increase: Minify code, optimize images, and enable caching.
  • SEO Centaur: Generates XML sitemaps and analyzes site audits.
  • Privy SEO: Easily create title tags, meta descriptions, and rich snippets for products. Helps maximize conversions from organic traffic.
  • Gleam.io: Exit-intent popups to collect emails and generate more return visits.

SEO-optimized themes you can use

  • Début – Fast theme optimized for product SEO and conversions.
  • Venture – SEO-ready theme great for blogging and Google ranking.
  • Brooklyn – Modern minimalist theme integrating with SEO apps.
  • Flow – SEO-focused theme with built-in speed and marketing features.
  • Icon – Fast-loading theme good for search and mobile optimization.
  • Impulse – Integrates SEO tools while still looking stylish.
  • Supply – Clean, flexible theme designed for scalable SEO.

By selecting a search-engine-friendly Shopify theme and combining it with the organic traffic strategies outlined above, you can set your e-commerce store up for SEO success. Keep optimizing to stand out in competitive niches and turn more organic visits into sales.

Track and Monitor Results

To refine your organic marketing, diligently track traffic sources and conversion metrics using Google Analytics. See which methods above drive the most growth and double down on those areas.

Gaining more organic traffic takes effort but pays off tremendously for Shopify merchants. By following search and social best practices, producing strategic content, optimizing technical elements, and leveraging helpful Shopify tools, you can increase visibility and conversions from organic search. Monitor your analytics to identify successes and opportunities. With ongoing optimization, your Shopify store can generate a steady stream of free organic traffic.

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